Why The Subtitle?

I decide to start a blog. I visualize my clients all in one room with me. That's where we are right now, you and I. I'm speaking with everyone I work with, or who I want to work with. It's a special room, where anyone can ask a question or make a comment. I have space to reflect and respond thoughtfully.

This is a nice ride.

I know you pretty well from working with you. Or I have some sense of you from working with others like you. What you hear in this room is all about communication between your business and the rest of the world. That's what brings us together, you and I.

Some call what I do marketing communications. I'm your business communicator. Close as your cell phone, ready as a trusted reference book, stoked with useful business and writing knowledge, eager to help you succeed.

I break a mold or two every day before breakfast.

So you get fresh thinking about marketing your business in the post-modern world, where the clients are jaded and the field is crowded but we're up to it, you and I. No matter how short the attention spans.

You have uses for powerful influence and effective persuasion. So, I wonder what I want to say to you first and there's no hesitation --

"The money' s in your message."

To be explicit with an example, take your web site. Now imagine it with all the great graphics and highly usable structure and navigation intact. Jeez, it's beautiful. But the words are gone. Blank. Empty space where once there were words.

You have good SEO so Google is crankin' your URL to lots of surfers. Your ads are relevant, so click throughs are incoming. And when the visitors arrive, they're impressed by fabulous graphics and the great navigation scheme. They oooh and ahhh.

But there are no words to read.

Nobody buys anything or gets in touch. Because the money's in your message.

Next scene -- your site with words. All the spaces where words should be, empty before, now filled. But these words don't connect your client's real needs and wants and dreams and desires, to what you offer. The writing is about your company, your people, and your products, and they're good words. They carry a lot of information. But these words don't SELL.

Nobody buys anything or gets in touch. Because the money's in your message.

OK, take out all that informational copy now. Clean the slate.

Put in words I write for you. Words that make a bridge between your customer's needs and wants, dreams and desires, and how your business fulfills them. They're persuasive and influential words, ones that grab their attention, draw them in, keep them interested, make them hungry for what you have, and invite them over to get some.

People read this copy and start calling, emailing, and buying your stuff like inlaws answering the dinner bell on Thanksgiving.

Because the money's in your message.

Hence the subtitle of this blog. So you and I stay focused on what matters, what really brings in the cash.

Keep coming back. I'll share what I know will help you succeed. And it won't always be this much about me selling me to you.

Glad you stopped by.

Joseph Riden, Writer
www.jriden.com